1. Tell Mercedes-Benz Your Thoughts
Incidentally, the Mercedes-Benz Twitter handle is @MercedesBenz . I just tweeted them this: "@MercedesBenz: Why did you go out of your way to defame the #Freemasons in your #SuperBowl ad? http://themasonicblog.blogspot.com/2013/02/mercedes-benz-super-bowl-commercial.html" Why not drop Mercedes-Benz a tweet yourself?
2. Tell the Advertising Agency Your Thoughts
So, Merkley+Partners implies (however unintentionally) that misrepresenting Freemasonry as Satanic is consistent with their agency's and their client's values. Beyond that, it doesn't matter to them in the slightest that many Masons, their friends, and their families are insulted and offended by their ad: everything's fine, because they had "no intention of insulting or offending anyone."
New York, NY 10014
You can also contact specific individuals by e-mail:
Mr. Rob Moorman
Chief Marketing Officer
Assistant Media Planner
3. Tell the Advertising Industry Media Your Thoughts
The advertising business loves to hear about how the public perceives advertising. No ads get more attention, of course, than those on the Super Bowl.
As it happens, the industry paper Adweek has proclaimed the Mercedes-Benz ad one of the top ten ads of the Super Bowl. Adweek's website for this ad has a comment space, too. Why don't you tell them how you feel about the Mercedes-Benz ad?
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(12:20 a.m. ET, Superbowl Sunday) There is now a petition on change.org, asking Mercedes-Benz to remove the Masonic ring from the ad. You may sign that petition here.
(11:49 p.m. ET Sat. 1/2) This topic has surely struck a nerve--1600+ pageviews of this post in eight hours!--but the real news worth sharing is that, as I had feared, the wild and wooly sector of the conspiracy community has latched on to the Mercedes-Benz ad as a legitimate communication from the Dark-Powers-That-Be, revealing their evil ways. Here is one good example, at "The Vigilant Citizen" blog--quite looney, but apparently somewhat popular.
Brethren, we need to step up to the plate for our Fraternity. Let's each take these three steps to do so.
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